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Sport Management

If you aspire to combine a passion for sports with a well-developed understanding of the complexities of the business enterprise, a sport management major will provide you with the formal educational foundation and the practical experiences necessary in this extremely competitive industry.

Career Potential for Sports Management majors

  • Sport marketing director
  • Director of media relations
  • Event/venue manager
  • Regional sales manager — sport product company
  • Athlete representation
  • Social media managers
  • Ticket sales manager
  • Intercollegiate athletic administrator

What Will I Learn as a Sport Management major?

  • You will follow a theory-to-practice model of learning where you complete more than 120 hours of field experience prior to the required senior internship.
  • Core courses provide a strong foundation in business.
  • Elective courses within the major allow you to discover your niche while meeting your personal learning objectives.

Graduate Program in Sport Management

Our fully online Master of Science in Sport Management lets you keep learning from the same expert professors who inspired you at the undergraduate level and helped our program earn state and national recognition.

The employment opportunities in this feed are a sample from Career Services’ Handshake portal. Some positions may require additional certifications. Handshake is available to current SUNY Cortland students and alumni.

Special Features of SUNY Cortland Sports Management major

  • Active promotion of diversity and social justice
  • Hands-on experiences
  • Focus on skill development and career readiness
  • Semester-long internship

Mike Alperstein and MetLife Stadium"Cortland was phenomenal preparation for me. My professors were extremely influential, always urging me to get experience on my résumé. It all comes down to basics, and those basics I learned at Cortland."

— Mike Alperstein '04, General Manager, BMO Stadium

Get Involved

College is more than a classroom. Enhance your experience with extracurricular opportunities:

Student Clubs

Sport Management Club

The club runs major events each academic year:

  • Volunteer at Lake Placid Olympic Venue events in February
  • Annual Sport Management Awards Ceremony in April

Women in Sport Club

  • Attendance at women leadership conferences
  • Community engagement

Next Steps